Learn The Basics Of Pay Per Click - PPC Marketing

Spark Factory is a leading PPC marketing company in Virginia that provides PPC management. Pay Per Click or (PPC) is one of the most commonly used marketing methods today. Why? Because if you invest and do it properly the results always follow. The fact that Google generates over 90% of its revenue through online advertising is more than enough to conclude that PPC is viable for generating leads and increasing website traffic.

There is one problem with PPC campaigns though. Seduced by the powerful benefits it offers, many marketers jump straight into it with no knowledge of proper PPC campaign management. This is a recipe for PPC campaign failure. This is why besides the benefits of good PPC management we’ve decided to share with you the best PPC management practices.

Google AdWords

Dominate google as efficiently as possible

Keyword Research

Target high volume keywords to maximize sales


The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles


Profitable Pay Per Click Requires A Perfect Blend Of Mathematics And Strategic Planning Explained

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Get Quick Results

Compared to other online marketing methods, PPC is the only one that offers immediate results. As soon as you launch your campaign, the ads will be on the screens of your customers. A few things take some time though, and these are ads and landing page creation.

Gain Full Control of Marketing Efforts

When compared to other marketing options, PPC offers complete control when it comes to deciding how you want to get your message out there and how much money you want to spend. What’s even better, if you see that the campaign is performing poorly, you can make changes on the go and see how they reflect your goals.

Measure and Track Success

Well-executed PPC management will allow you to measure and track the success of your PPC campaign. You will be able to discover in real-time what the money you invested in marketing is worth. By tracking key performance indicators such as impressions, clicks, and conversions you will know exactly whether everything is going according to plans.

Get Your Hands on Powerful Data

Any PPC campaign will generate very powerful data. With good PPC management, you will be able to salvage this data and use it to create a strategy for your other marketing efforts. For instance, your next content marketing or SEO strategy can be based on the performance of each keyword used in a PPC campaign.

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